This Privacy Policy explains what information BlackStar Leads ("BlackStar Leads", "we", "us") collects, how we use it, how we handle SMS opt-ins, and your rights. It applies to www.blackstarleads.com, our booking pages, and the emails and text messages we send. BlackStar Leads is a business-to-business platform that routes inbound final expense phone calls to licensed insurance agents.

What Information We Collect

We collect the following information:

Contact information: first and last name, email address and mobile phone number.
Business information: the states you are licensed in, whether you work with an agency or independently, your license status, budget range and answers to our qualification questions.
Booking information: the date and time of your walkthrough and anything you enter in the booking form.
SMS consent records: whether you opted in to text messages, and the date, time and page of your opt-in.
Messages: emails and text messages you send us, including STOP and HELP replies.
Technical information: IP address, browser and device type, pages visited, referring page, and campaign parameters such as UTM tags and ad click IDs.

How We Use Your Data

We use your information to:

Schedule, confirm, remind you of and reschedule your walkthrough call.
Send you the text messages and emails you agreed to receive.
Assess whether our service fits your business and set up your account.
Answer your questions and provide customer support.
Measure and improve our website and advertising.
Comply with legal obligations and prevent fraud and abuse.

We do not sell your personal information.

SMS Opt-In Details

You opt in to text messages from BlackStar Leads by checking the SMS consent box on our booking page at www.blackstarleads.com/book-now-page. The checkbox is optional and is not pre-checked. Consent to receive text messages is not a condition of purchase.

Messages you will receive: booking confirmations, appointment reminders, rescheduling and cancellation notices, and occasional follow-ups and service updates from BlackStar Leads.
Message frequency: message frequency varies.
Message and data rates: message and data rates may apply.
Opt out: reply STOP to any message at any time to stop receiving text messages.
Help: reply HELP to any message or email [email protected].

The same consent also covers emails about your booking and occasional follow-ups and service updates. You can unsubscribe from emails at any time using the link in any email.

Cookie & Tracking Information

Our website uses cookies, pixels and similar tracking technologies. These keep the site working, remember your form progress, and measure how our ads perform.

We use the Meta Pixel (Facebook), which records events such as page views, form submissions and bookings.

We also use a first-party analytics service provided on our behalf by VNP Media. It records page views and form activity on this site, and stores a first-party cookie identifying your browser for up to 12 months, together with campaign information such as UTM tags from the link you arrived on. None of it runs until you accept, and you can decline.

You can block or delete cookies in your browser settings and change your ad preferences in your Meta account settings. Blocking cookies may affect some features of the site.

Data Security Practices

We protect your information with reasonable administrative, technical and physical safeguards, including:

Encrypted connections (HTTPS/TLS) on our website and forms.
Access limited to staff and service providers who need it.
Password-protected accounts with reputable hosting and software providers.
Regular review of our security practices.

No method of transmission or storage is 100% secure, but we work to protect your information.

User Rights (Unsubscribe, Update Info, Delete)

Unsubscribe from texts: reply STOP to any text message.
Unsubscribe from emails: click the unsubscribe link in any email.
Update your information: email us to see, update or correct the information we hold about you.
Delete your information: email us to ask us to delete your information, subject to legal record-keeping requirements.
Withdraw consent: you can withdraw your consent at any time.

Send requests to [email protected]. We respond within 30 days.

No Sharing of SMS Opt-In Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

We share other information only with service providers that help us run our business, such as our CRM and scheduling software, email and SMS delivery providers, and website hosting, or when required by law. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Retention

We keep your information only as long as needed to provide our service, keep records of your consent, and meet legal obligations. After that we delete or anonymize it.

Children

Our service is for licensed insurance professionals aged 18 or older. We do not knowingly collect information from anyone under 18.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it last changed.

Contact Us

BlackStar Leads
177 Huntridge Pvt, Ottawa, ON K1V 9J3, Canada
Email: [email protected]